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Master's

MSc Marketing & Brand Management (On campus)

Crownshire University

Crownshire University

Master's

MSc Marketing & Brand Management (On campus)

Crownshire University

York, GB

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Tuition

$3,200/year (on campus)

Degree

M.Sc.

Delivery

Full-time · On-campus

Duration

2 years (18 mo)

Language & requirements

Taught in: English

Tuition fees

  • INTERNATIONAL$3,200/year (on campus)

About Crownshire University

Affordable UK degrees online or on campus in York.

Overview

Strategic marketing and brand stewardship for product, growth and communications leaders — combining consumer psychology, brand architecture, digital growth and marketing analytics at postgraduate level.

Delivered on campus in York with in-person seminars, library access, and student services.

**Award:** Crownshire University **Credits:** 36 | **Typical duration:** 2 years (18 months)

Course structure

3 terms · 11 modules · 36 credits

Term 1 — Marketing Strategy Core

  • MKT501·Marketing Strategy & Value Creation
    3 credits
  • MKT502·Consumer Behaviour & Decision Psychology
    3 credits
  • MKT503·Brand Equity, Architecture & Positioning
    3 credits
  • MKT504·Marketing Research & Insights Methods
    3 credits

Term 2 — Growth & Channels

  • MKT505·Digital Marketing, Content & Platform Growth
    3 credits
  • MKT506·Integrated Marketing Communications & Media
    3 credits
  • MKT507·Pricing, Revenue Management & Product Strategy
    3 credits
  • MKT508·Marketing Analytics, Attribution & Experimentation
    3 credits

Term 3 — Leadership & Capstone

  • MKT601·Brand Leadership, Reputation & Crisis
    3 credits
  • MKT602·Sustainable Marketing & Inclusive Branding
    3 credits
  • MKT603·MSc Marketing Capstone Brand Project
    6 credits

Learning outcomes

  • Apply discipline-specific theory to complex professional problems
  • Design and execute research or applied projects to postgraduate standard
  • Communicate findings clearly to academic and industry audiences
  • Demonstrate ethical, inclusive practice in global workplaces
Apply at Crownshire University →University website

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