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Short course
Marketing Fundamentals (Online)
Arab Leadership University
Short course
Marketing Fundamentals (Online)
Arab Leadership University (online)
Tuition
Free (open course)
Degree
Open Course
Delivery
Full-time · Online
Duration
0 years (2 mo)
Language & requirements
Taught in: English, Arabic
Tuition fees
- INTERNATIONALFree (open course)
About Arab Leadership University
Fully online Arabic digital university serving the League of Arab States.
Overview
STP, the 4Ps, and customer value — open preparation for MBA201 Marketing Management.
Free open course — study at your own pace with reading-based lessons.
Delivered fully online with live seminars, recorded lectures, and tutor support.
**Award:** Arab Leadership University **Credits:** 0 | **Typical duration:** 0 years (2 months)
Course structure
3 terms · 12 modules
Term 1 — Foundations
- PG001·Marketing Fundamentals — Core concepts3 credits
- PG002·Advanced module 23 credits
- PG003·Advanced module 33 credits
- PG004·Applied project studio3 credits
Term 2 — Advanced applications
- PG005·Marketing Fundamentals — Core concepts3 credits
- PG006·Advanced module 63 credits
- PG007·Advanced module 73 credits
- PG008·Applied project studio3 credits
Term 3 — Integration & capstone
- PG009·Marketing Fundamentals — Core concepts3 credits
- PG010·Advanced module 103 credits
- PG011·Advanced module 113 credits
- PG012·Capstone project / dissertation preparation3 credits
Learning outcomes
- Apply discipline-specific theory to complex professional problems
- Design and execute research or applied projects to postgraduate standard
- Communicate findings clearly to academic and industry audiences
- Demonstrate ethical, inclusive practice in global workplaces
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